In early 2011, it was announced that the Swindon Invincible festival would be expanding and moving to Lydiard Park in Swindon. At this point the festival underwent a facelift.

During the rebranding of the festival the websites CMS was upgraded to the current version and a fresh new design was created to bring the festivals online presence in line with all other promotional material.

During the redevelopment, a custom facebook tab was also built.